This week, we begin Assignment 3: Advertisement Design. You will work with a partner to develop a creative concept for The SPARK at WSU to increase awareness of the facility and the resources it offers.
On Monday, you’ll complete a Mindfulness exercise with your new partner.
Then on Wednesday, we’ll cover Copywriting best practices and apply them to develop a creative concept.
This week, we’ll wrap up our discussion on Why Advertise and will begin our discussion on branding and advertising design.
Assignment 2A (Brand Video) and Tutorial 2 (Photoshop and Mobile Apps) are both due on Monday by midnight.
Remember, next Monday (Feb. 18) is President’s Day so we won’t have class. We moved your Super Bowl concept pitch presentations to Wednesday, Feb. 20, so make sure to be ready to present after the long weekend!
This week, we’ll begin Assignment 2: Brand Design, in which you’ll analyze an established brand and develop a new visual concept for that brand. We’ll discuss the components that make up a brand then take a look at how brand stories are constructed.
This Monday, you can earn 5 extra credit points in only 30-minutes!
Participate in a brief focus group session run by fellow students who are developing a Public Relations campaign for the 2019 PRSSA Bateman Competition. Your input will help them create another award-winning campaign!
And, there will be FREE DONUTS for all participants!
This week, we wrap up Lesson 1 and your work on your Personal Professional Vision. On Wednesday, we’ll begin a discussion about the history of advertising and start to answer the question, Why Advertise?
On Friday, you’ll present the video you developed to present your Personal Professional Vision using in Adobe Spark.
Hard to believe, but the first week of the semester is already behind us!
On Monday, we’ll answer the question Why Advertise? Then we’ll explore the history of advertising, and discuss how it is relevant today.
On Wednesday, I’ll briefly introduce Assignment 1B: Professional Assessment and Vision, which is the second part of the two-part assignment in Lesson 1. Then, we’ll work on the first of many Adobe tutorials. Adobe Sparkis an easy-to-use, web-based digital content creation tool you can use to create and share dynamic and visually engaging stories. Which is exactly what you’ll use it for as you develop the stories for your first presentation next week!
On Friday, we’ll continue our discussion on careers in advertising and complete an in-class exercise to help you define your Dream Job based on your personal values and professional aspirations.