Fire Wheel

Week 7: The Creative Spark

This week, we begin Assignment 3: Advertisement Design. You will work with a partner to develop a creative concept for The SPARK at WSU to increase awareness of the facility and the resources it offers.

On Monday, you’ll complete a Mindfulness exercise with your new partner.

Then on Wednesday, we’ll cover Copywriting best practices and apply them to develop a creative concept.


Photo source: Pixabay, Creative Commons

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Week 6: What is a Brand?

This week, we’ll wrap up our discussion on Why Advertise and will begin our discussion on branding and advertising design.

Assignment 2A (Brand Video) and Tutorial 2 (Photoshop and Mobile Apps) are both due on Monday by midnight.

Remember, next Monday (Feb. 18) is President’s Day so we won’t have class. We moved your Super Bowl concept pitch presentations to Wednesday, Feb. 20, so make sure to be ready to present after the long weekend!


Image: EdgeThreeSixty TM, Attribution 2.0 Generic

How to Teach Yourself a New Skill

Join a presentation and conversation with WSU alumni, Gino Valente, a product designer with Rover.com in Seattle.

CANCELED DUE TO WEATHER CLOSURE

Monday, Feb. 11, 4:15-5:00
Spark 235

Gino, a self-taught User Experience (UX) designer, will discuss how to approach learning a new skill and connecting with a community of practice to further those skills.

This is a free event. Gino will join us via videoconference from the Rover.com office.

Week 5: Brands & Advertising Design

This week, we’ll continue Lesson 2 and your assignment to analyze one of the world’s Top 50 brands.

On Monday, I’ll introduce Assignment 2B, in which you’ll apply what you learned about your brand to develop a new creative concept. We’ll also conclude our discussion on “Why Advertise.”

On Wednesday, we’ll discuss the question “What is a Brand?”

Finally, on Friday, we’ll complete the Adobe Photoshop Tutorial in class. 

Enjoy FREE donuts and EXTRA CREDIT

This Monday, you can earn 5 extra credit points in only 30-minutes!

Participate in a brief focus group session run by fellow students who are developing a Public Relations campaign for the 2019 PRSSA Bateman Competition. Your input will help them create another award-winning campaign!

And, there will be FREE DONUTS for all participants!

Monday, January 28
Jackson Hall, Room 55

30-minute focus groups start at:

  • 12:10 p.m.
  • 1:10 p.m.
  • 2:10 p.m.
  • 3:10 p.m.
  • 4:10 p.m.
  • 5:10 p.m.

Questions? Contact Genevieve Harvey at genevieve.harvey@wsu.edu

Week 2: Getting to work!

Hard to believe, but the first week of the semester is already behind us!

On Monday, we’ll answer the question Why Advertise? Then we’ll explore the history of advertising, and discuss how it is relevant today.

On Wednesday, I’ll briefly introduce Assignment 1B: Professional Assessment and Vision, which is the second part of the two-part assignment in Lesson 1. Then, we’ll work on the first of many Adobe tutorials. Adobe Spark is an easy-to-use, web-based digital content creation tool you can use to create and share dynamic and visually engaging stories. Which is exactly what you’ll use it for as you develop the stories for your first presentation next week! 

On Friday, we’ll continue our discussion on careers in advertising and complete an in-class exercise to help you define your Dream Job based on your personal values and professional aspirations.

Remember, Assignment 1A: Written Professional Assessment & Vision is due this Friday, Jan. 18.


Photo source: Pixabay