Week 5: Working Together

On Monday at the beginning of class, I’ll review the Creative Concept copy sheet, which you’ll use this week to develop your initial concepts with your team member. Then, I’ll briefly meet with each team individually to review your completed Creative Brief document to make sure you understand the requirements for the assignment and that you’re headed in the right direction with your creative concept.

If you haven’t completed your Creative Brief yet, fill in as much as you can before class on Monday!

On Wednesday, Jon Manwaring from the SPARK Building will join us in class. He’ll deliver a brief presentation about the SPARK then will answer any questions you have about the facility, the services it offers, and the vision behind it.

On Friday, we’ll discuss advertising design fundamentals and go through a fun exercise called Your Ad Sucks! Don’t worry, we won’t be using your ads as the examples in the exercise.

You might notice that I had to move a few activities from this lesson to the next one (Lesson 3) to accommodate the discussion with Jon on Wednesday.


Photo by Robert Hubner (WSU Photo Services)

Campaign: Chrysler & Jeep

Campaign: Summer of Jeep
Client: Jeep

Agency: Highdive (Chicago)

Ad: Imported from Detroit
Client: Chrysler

Agency: Wieden & Kennedy

Articles

Songs For Screens: Fiat Chrysler CMO Explains How Music Turbocharges Their Ad Campaigns (Variety)

Fiat Chrysler’s Olivier François doesn’t expect agencies to do his job (Campaign)

What CEO Change Means for Fiat CMO Olivier Francois (AdAge)

Jobs

Wieden+Kennedy (LinkedIn)

Highdive (LinkedIn)

Chrysler

Fire Wheel

Week 4: The Creative Spark

This week, we begin Assignment 2: Advertisement Design. You will work with a partner to develop a creative concept for The SPARK at WSU to increase awareness of the facility and the resources it offers.

Once you have a solid creative concept, you and your teammate will create original text, photos, and graphics to produce your final concept using Adobe InDesign. Then, you’ll prepare a creative concept pitch, which you’ll present to the class at the end of next week.


Photo source: Pixabay, Creative Commons