Week 8: Brand Stories & Ad Models

This week, we’ll continue Lesson 3 and your assignment to analyze one of the world’s Top 50 brands.

On Monday, we’ll discuss brand stories and how they are used to convey a brand’s position, personality, and purpose.

On Wednesday, I’ll introduce Assignment 3B, in which you’ll apply what you learned about your brand to develop a new creative concept. We’ll also review the Advertising Model Format as discussed in Chapter 7 of your textbook.

Remember, there will be no class this Friday, Oct. 12!

Details for all assignments and activities are available on the Course Schedule page.