This week, we’ll wrap up Lesson 3 on Branding and Brand Storytelling.
On Monday, we’ll briefly discuss some best practices on pitching creative concepts and presentations. Then, you’ll have the rest of the time in class to work with your partner to refine your new creative concepts in preparation for your presentations. We’ll also decide which groups will present on Wednesday and Friday.
On Wednesday and Friday, you’ll present Assignment 3B: New Concept Pitch, based on the brand your team was assigned in Assignment 3A. Five groups will go each day, so we’ll have a bit more time for questions and discussion after each presentation.
After this week, we’ll start the final assignment for the course!