Week 2: Getting to work!

Hard to believe, but the first week of the semester is already behind us!

On Monday, we’ll answer the question Why Advertise? Then we’ll explore the history of advertising, and discuss how it is relevant today.

On Wednesday, I’ll briefly introduce Assignment 1B: Professional Assessment and Vision, which is the second part of the two-part assignment in Lesson 1. Then, we’ll work on the first of many Adobe tutorials. Adobe Spark is an easy-to-use, web-based digital content creation tool you can use to create and share dynamic and visually engaging stories. Which is exactly what you’ll use it for as you develop the stories for your first presentation next week! 

On Friday, we’ll continue our discussion on careers in advertising and complete an in-class exercise to help you define your Dream Job based on your personal values and professional aspirations.

Remember, Assignment 1A: Written Professional Assessment & Vision is due this Friday, Jan. 18.


Photo source: Pixabay

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