Week 6: What is a Brand?

This week, we’ll wrap up our discussion on Why Advertise and will begin our discussion on branding and advertising design.

Assignment 2A (Brand Video) and Tutorial 2 (Photoshop and Mobile Apps) are both due on Monday by midnight.

Remember, next Monday (Feb. 18) is President’s Day so we won’t have class. We moved your Super Bowl concept pitch presentations to Wednesday, Feb. 20, so make sure to be ready to present after the long weekend!

Image: EdgeThreeSixty TM, Attribution 2.0 Generic