Advertising as a Profession


PRESENTATION: Advertising as a Profession (.pdf)


 

Articles, References, and Resources

The future of ad agencies has never been more in doubt (Business Insider, 2017)

Beyond Advertising, Creating Value Through All Customer Touchpoints, 2016

The Ultimate Marketing Machine (Harvard Business Review, 2014)

The End of Traditional Advertising Agencies (HBR Blog, 2013)

Here’s What The Marketing Organization Of The Future Should Look Like (Forbes, 2013)

IDEO CEO Tim Brown: T-Shaped Stars: The Backbone of IDEO’s Collaborative Culture (CEO Magazine, 2010)

How to Get Hired: Understand If You’re an I, T, or X-Shaped Person (DesignLab)