Assignment 1A: Written Professional Assessment & Vision

Points: 25 pts
Due date: Friday, Jan. 18 at 11:59 p.m.
Resources: MS Word or Google Docs
Summary: Gather, organize, and develop the content required to tell a personal story about your transformation from a student to a successful communication professional.

This assignment will serve as the basis for your Assignment 1B: Professional Vision Presentation, so you should complete it before you begin work on your presentation.


For this assignment, you will develop a structured narrative, grounded in your personal values and goals, that describes your personal transformation from a college student to a successful communication professional. Although this is a personal story, the structure of this assignment and the process you’ll use to develop it is based on the same creative process you’ll use to research clients and customers so you can develop communication solutions that meet their strategic goals.


Create a document captures your structured creative thought process–including relevant details, references, goals, actions, and insights–that you will use to construct a personal story about your transformation from a college student to a successful communication professional.

Your final document should be 600-900 words.

Formatting Guidelines

  • Format: Use the outline provided below to create a document using Word or Google Docs. Your final document should be a .doc or .docx file.
  • Include your name, class section, and the title of your paper at the top of the first page of the document.
  • Spacing:  Single or double spacing is fine – page numbers not required
  • Pages: 2-3 pages

Document Outline

A. Personal Information – Start with an overview of yourself; where you came from, how you got to WSU, and what you’re doing right now.

  • Your name and hometown
  • Your major and area of interest + minor or other active academic pursuits
  • When will you graduate? – How many months away is that? How many days?
  • What are you doing this semester besides taking 381?
  • Your hobbies, interests, groups/organizations you are a member of, or other things you want to share about yourself
  • What are your core values? In other words, what do personally you stand for and consider most important?

Research requirement: Include at least two relevant statistics in this section that help establish context or scope for your personal background and interests. Include citations for these statistics.

B. Vision of Future Professional Self – Where do you see yourself professionally five years after graduation?

  • Where will you live? – Geographic location, urban or rural, relevant details about your living situation.
  • Where will you work? – Type of company or organization, location, relevant details about your work environment.
  • What will your title be? – How does this title relate to your skills and strengths? Cite a real title and organization with specific job responsibilities and requirements.
  • Who will you work with? – What kinds of people will you collaborate with at your company or organization? Who will you engage with outside of your company (customers, clients, the public, etc.)
  • What work will you do? – What will you create or produce, what impact will it have on people and on society?
  • What will you do besides work?
  • How does all of this relate to your core values?

Research requirement: Research the location you want to live in and firms and titles in the industry and location you identified. Cite at least two sources in this section to demonstrate a clear connection between your vision of yourself and the real possibilities that exist there today.

C. Situation Analysis – Do a Strength, Weakness, Opportunities, Threats (SWOT) Analysis on yourself based on your preparedness to begin your professional career and be successful. Include relevant information about your skills and experience.

  • Summarize your Strengths, Weaknesses, Opportunities, and Threats either in a table or as a bulleted list
  • Identify what you think is your greatest opportunity and your greatest threat or challenge

D. Steps to Enable Future Vision – What are 3-4 specific actions you can take in the next four months to use your personal strengths to capitalize on the greatest opportunity you identified or minimize the most significant challenge or threat that could stand in the way of you moving toward your vision of your future professional self.

  • List your greatest opportunities and most significant challenge
  • Then for each of them:
    • Identify the specific action you can take or change you can make that will address it
    • How will taking this action lead to your vision of your future self?
    • How does taking this action this relate to your core values?

Research requirement: Identify 2-3 specific resources (people, organizations, classes, scholarships, etc.) that could help you make the most of a specific opportunity or overcome a challenge. Cite these resources.

E. References – Include a references page at the end of your paper. Use MLA Style for your citations.

Turn it in

  1. Review your final layout and make sure your final design incorporates all the steps from the tutorial.
  2. Log in to the 381 Blackboard, go to the Assignment Dropboxes section, and locate Assignment 1A: Written Professional Assessment and Vision
  3. Under the Assignment Submission section, select Browse my Computer, and locate your final document file on your computer
  4. Select Submit

Grading Criteria

Your main goal with this task is accuracy and completion. Using elements of a standard Research & Writing rubric – you will be graded on content, completion, and conventions. Your instructor is looking for the following criteria:

  • Research and Preparation: Demonstrates thoughtful preparation of their personal content and research of the industry, region, organizations, and positions.
  • Content: Meets all the criteria for the assignment. All content is in the students’ own words and is accurate.
  • Complete and Thorough: All aspects and sections of the assignment are completed in full. Demonstrated ability to research to complete all outline requirements.
  • Conventions: Document is easy to read and all elements are very clearly written, labeled. The document has no misspellings or grammatical errors. All template elements or outline sections are complete and thorough. The document is correctly formatted and turned in to Blackboard.

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