Assignment 4C: Final Pitch Presentation


Points: 70 pts
Due date: Dec. 5
Resources: Adobe Spark, Powerpoint or Google Presentations, Adobe Creative Cloud tools (Photoshop, InDesign, etc.), Adobe Mobile Applications
Summary: Design a 6-8 minute presentation for the client. This is the final part of a three-part assignment.


Presentation Schedule

Monday, Dec. 3

  • Team 3
  • Team 7
  • Team 8
  • Team 10

Wednesday, Dec. 5

  • Team 1
  • Team 2
  • Team 4
  • Team 5
  • Team 6
  • Team 9

Tasks

Task 1: Creative Pitch Presentation

Prepare a 6-8 minute presentation using the following outline:

  • Audience – demographics, lifestyle, opinions about brand, specific insight
  • Value Proposition – from the customer’s perspective, what does this brand offer?
  • Change – what we want them to believe, the reason to believe, benefit
  • Engagement – how will engage customers and inspire them to contribute to our goals.
    • This section should include your customer engagement process
  • Creative Concepts
    • Emotional basis and the creative basis
    • The overall creative theme for your campaign
    • Media examples, at least one for each stage of engagement.
  • Success Measures – How we will measure success
  • Thank you!

You and your partner will present in class using Microsoft Powerpoint or Adobe Spark.

Both team members need to be present and participate in the presentation to receive credit.

Task 2: Campaign Handout

Create a 5-10 page campaign proposal document that includes a summary of the information from your creative brief, your customer engagement plan, and examples of your creative concept. This should not simply replicate the information from your presentation. Rather, it should provide additional information, statistics, and rationale that supports your strategic and creative decisions.

  • Cover Page (doesn’t count as a page)
  • Team Members – picture and a brief description of each team member
  • Client (Adobe) – key elements of their brand, competitive context, and the products the campaign will focus on
  • Audience – demographics, lifestyle, opinions about brand, specific insight
  • Strategic Change – what customer perceptions are we going to change, what actions will we inspire, and what outcomes will we produce?
  • Customer Engagement – How the client will engage customers and inspire them
    • This section should include your customer engagement process (table)
  • Creative Concept – emotional basis, visual and creative basis
    • The overall creative theme for your campaign
    • Key messages and visual elements
    • 4-6 media examples, at least one for each stage of engagement.

Turn it in

  1. Review your presentation
    • Check your visual layout and formatting
    • Check grammar, sentence structure, and punctuation
  2. Log in to the 381 Blackboard, go to the Assignment Dropboxes section, and locate the Presentation 4C: Final Concept Pitch dropbox. 
  3. Browse your computer for the presentation file and attach it to the assignment. Or, if you used Adobe Spark or Google Drive, paste the URL into the comments section of the assignment.
  4. Select Submit.

Grading Criteria

Your main goal with this task is accuracy and completion. Using elements of a standard Presentation Design and Delivery rubric – you will be graded on mechanics, content, creativity, delivery, enthusiasm and audience awareness. Your instructor is looking for the following criteria:

  • Mechanics: Presentation is easy to read and all elements are very clearly written, labeled. The presentation has no misspellings or grammatical errors.
  • Content: Meets all the criteria for the assignment. All content is in the students’ own words and is accurate. Demonstrates full knowledge by answering all reviewer questions with explanations and elaboration. Provides clear purpose and subject; pertinent examples, facts, and/or statistics; supports conclusions/ideas with evidence.
  • Creativity: Students have used media in creative and innovative ways that exploit the particular strengths of the presentation format. The final product is unique, powerful, effective, and compels audience attention.
  • Delivery: Speaks with fluctuation in volume and inflection to maintain audience interest and emphasize key points.
  • Enthusiasm and Audience Awareness: Demonstrates strong enthusiasm about the topic throughout the presentation. Significantly increases audience understanding and knowledge of the topic; convinces an audience to recognize the validity and importance of the subject