COMSTRAT 381 @ The Edward R. Murrow College of Communication
Author: Chris Cooney
Chris Cooney is a Clinical Assistant Professor of Communication in The Edward R. Murrow College of Communication at Washington State University. He more than 25 years of professional experience, with a focus on strategic marketing, communication, and cross-platform content creation.
This week, we’ll work on your creative concepts for Assignment 3A for our client, the Spark Building. On Monday, I’ll finish up the presentation on Advertising Design Fundamentals. Then, on Wednesday I’ll introduce the concept of Advertising Model Formats. This Friday will be a team work day for you to wrap up your creative concept and get Assignment 3A turned in before the break.
Next week is Spring Break. Yay! When you get back, we’ll finish up Assignment 3B, then the following week we’ll start the final assignment for the course!
We are creatives. We are worldwide.We are Cougs! Adobe is ready to jam with Washington State University on March 28. We’re bringing back the very popular Creative Jam event, which is free and open to all students. Put your design skills to the test and create a mobile working app in Adobe XD. All skill […]
This will be a short week with the President’s Day holiday on Monday. On Wednesday, you’ll present your creative concepts for a new Super Bowl ad for the brands you selected.
Then on Friday, we’ll begin Assignment 3: Advertisement Design. You will work with a partner to develop a creative concept for The SPARK at WSU to increase awareness of the facility and the resources it offers.
Next Monday, you’ll complete an exercise with your new partner to learn more about the Spark Building and what it has to offer.
This week, we’ll wrap up our discussion on Why Advertise and will begin our discussion on branding and advertising design.
Assignment 2A (Brand Video) and Tutorial 2 (Photoshop and Mobile Apps) are both due on Monday by midnight.
Remember, next Monday (Feb. 18) is President’s Day so we won’t have class. We moved your Super Bowl concept pitch presentations to Wednesday, Feb. 20, so make sure to be ready to present after the long weekend!