Apple’s new campaign celebrates the people who use its computers to create.
Date: Aug 2018
HP is continuing to make strides in its pledge to highlight diversity both in and outside of its workforce. With a new campaign called ‘All American Family,’ the tech company shows that it embraces every type of family.
On July 21, HP gathered 13 families in Chicago – all ages, races, ethnicities, genders and sexual orientation. A smaller group was asked to put together what they thought was an “All American” family unit and were filmed doing it. The people they grabbed from the group and put together closely resembled those you’d see in framed pictures at the store – traditional man, woman, children.