Course Schedule

LESSON 1:
Advertising and the Advertising Profession

Topics, Discussions, and In-Class Activities

WEEKS
TOPICS & DISCUSSIONS
IN-CLASS ACTIVITIES
Week 1:
Aug 20-24
Week 2:
Aug 27-31
Week 3:
Sept 3-7
  • Sept 7: In-class Presentations
    (Assignment 1B) >>
  • NO CLASS: Sept 3 & 5

Readings, Assignments, and Tutorials

POINTS
DUE DATE
Reading (textbook): Chapter 1

0

Aug 24

Interests and Strengths Survey

5

Aug 24

LIFT Survey (optional, extra credit)

5

Aug 31

Tutorial 1: Adobe Spark

10

Sept 2

Assignment 1A: Written Professional Assessment & Vision

25

Sept 2

Assignment 1B: Professional Vision Presentation

45

Sept 7

Participation: In-Class Activities & Attendance (Weeks 1-3)

15

TOTAL POINTS: Lesson 1 (not including LIFT Survey)

100

~> = Turn in this activity to Blackboard at the end of class.
>> = Turn in this activity to Blackboard by the due date shown.


LESSON 2:
Advertising Design & the Creative Process

Topics, Discussions, and In-Class Activities

WEEKS
TOPICS & DISCUSSIONS
IN-CLASS ACTIVITIES
Week 4:
Sept 10-14
Week 5:
Sept 17-21
  • Sharing – Creative Concepts
  • Your Ad Sucks
Week 6:
Sept 24-28
  • NO CLASS: Sept. 24
  • Sept 26 & 28:
    In-class Presentations
    (Assignment 2B) >>

Readings, Assignments, and Tutorials

POINTS
DUE DATE
Reading (textbook): Chapters 2-5

0

Sept 10

Tutorial 2: Adobe InDesign

10

Sept 21

Assignment 2A: Creative Concepts*

20

Sept 21

Assignment 2B: Concept Pitch*

40

Sept 28

Participation: In-Class Activities & Attendance (Weeks 4-6)

30

TOTAL POINTS: Lesson 2

100

~> = Turn in this activity at the end of class.
>> = Turn in this activity to Blackboard by the due date shown.
* – group assignment.


LESSON 3:
Branding & Brand Storytelling

Topics, Discussions, and In-Class Activities

WEEKS
TOPICS & DISCUSSIONS
IN-CLASS ACTIVITIES
Week 7:
Oct 1-5
Week 8:
Oct 8-12
  • NO CLASS, Oct. 12
Week 9:
Oct 15-19
  • Oct 17 & 19:
    In-class Presentations
    (Assignment 3B) >>

Readings, Assignments, and Tutorials

POINTS
DUE DATE
Reading (textbook): Chapters 6-9

0

Oct 1

Tutorial 3: Adobe Photoshop & Mobile Apps

10

Oct 12

Assignment 3A: Brand Story*

20

Oct 12

Assignment 3B: Brand Concept Pitch*

40

Oct 19

Participation: In-Class Activities & Attendance (Weeks 7-9)

30

TOTAL POINTS: Lesson 3

100

~> = Turn in this activity at the end of class
>> = Turn in this activity to Blackboard by the due date
* – group assignment


LESSON 4:
Advertising Across Platforms

Topics, Discussions, and In-Class Activities

WEEKS
TOPICS & DISCUSSIONS
IN-CLASS ACTIVITIES
Week 10:
Oct 22-26
  • Introduction: Lesson 4 and Assignment 4
  • Experience Design
  • Experiencing Experience
  • Tutorial #4: Adobe Xd >>
Week 11:
Oct 29 –
Nov 2
  • Customer Engagement
  • Experience Mapping ~>
  • NO CLASS: Oct. 31 & Nov. 2
Week 12:
Nov 5-9
  • Motion Design
  • Presenting Yourself Professionally
  • Introduction – Update to Professional Vision Assignment
  • Storyboarding
  • Tutorial #5: Premiere >>
Week 13:
Nov 12-16
  • No new topics
  • NO CLASS: Nov 12
  • Creative Concept Review (Nov 14)
  • Team Work Day (Nov 16)
Fall Break
  • Fall Break
  • NO CLASS: Nov 19-23
Week 14:
Nov 26-30
  • No new topics or activities
  • Team Check-Ins (Nov 26)
  • Sharing – Professional Vision Update (Nov 28)
  • Team Work Day (Nov 30)
Week 15:
Dec 3-7
  • NO CLASS: Dec 7
  • Dec 3 & 5:
    In-class Presentations
    (Assignment 4C) >>
Finals Week
  • NO FINAL
  • NO CLASSES

Readings, Assignments, and Tutorials

POINTS
DUE DATE
Reading (textbook): Chapters 10-11

0

Oct 22

Tutorial 4: Adobe Xd

10

Nov 2

Tutorial 5: Adobe Premiere

15

Nov 16

Assignment 4A: Creative Concept*

20

Nov 14

Assignment 4B: Creative Examples*

50

Dec 5

Assignment 4C: Final Pitch Presentation*

50

Dec 5

Assignment 5: Reflection and Revisions – Professional Vision

20

Dec 7

Participation: In-Class Activities & Attendance (Wks. 10-15)

35

TOTAL POINTS: Lesson 4

200

* – group assignment