This week, we begin Assignment 2: Advertisement Design. You will work with a partner to develop a creative concept for The SPARK at WSU to increase awareness of the facility and the resources it offers.
Once you have a solid creative concept, you and your teammate will create original text, photos, and graphics to produce your final concept using Adobe InDesign. Then, you’ll prepare a creative concept pitch, which you’ll present to the class at the end of next week.
This week, we’ll wrap up the last few in-class presentations from Lesson 1, then move on to Lesson 2: Advertising Design and the Creative Process.
On Monday, we’ll spend the majority of the class session viewing the remaining presentations and if time allows, we’ll begin talking about the new topics for Lesson 2. Remember your final Presentation Assignment is due to Blackboard by Monday at midnight.
On Wednesday, we’ll have the discussion that we originally planned to have at the beginning of last week – Why Advertise?
On Friday, I’ll introduce Assignment #2: Advertisement Design and you’ll begin working in creative pairs on the project.
This week, we wrap up Lesson 1 and our discussion about Advertising, Agencies, and the Advertising Profession.
On Monday, we’ll discuss a very important question: Why Advertise? We’ll take a quick stroll through the history of advertising and discuss how its function has changed over the years and continues to change in the current media environment.
On Wednesday, we’ll work together in class on your Presentation Assignment, which you’ll deliver in class on Friday. Come to class prepared to discuss specifics from the current draft of your story and presentation with your classmates at your workstation.
On Friday, you’ll present your final story that you created in Adobe Spark.
WSU’s University Communications office is seeking a high-energy, enthusiastic student to be our next social media intern. Duties include capturing video and photo content for online posting, tracking and analyzing data from campaigns and assisting in strategic planning.
This position is paid $12 per hour with 10-19 hours per week. The position may also be used as internship credit. The internship begins at the end of spring semester 2018.