Week 3: Telling Your Stories

This week, we wrap up Lesson 1 and our discussion about Advertising, Agencies, and the Advertising Profession.

On Monday, we’ll discuss a very important question: Why Advertise? We’ll take a quick stroll through the history of advertising and discuss how its function has changed over the years and continues to change in the current media environment.

On Wednesday, we’ll work together in class on your Presentation Assignment, which you’ll deliver in class on Friday. Come to class prepared to discuss specifics from the current draft of your story and presentation with your classmates at your workstation.

On Friday, you’ll present your final story that you created in Adobe Spark.

Photo source: Pixabay

Job Opportunity: Social Media Intern

WSU’s University Communications office is seeking a high-energy, enthusiastic student to be our next social media intern. Duties include capturing video and photo content for online posting, tracking and analyzing data from campaigns and assisting in strategic planning.

This position is paid $12 per hour with 10-19 hours per week. The position may also be used as internship credit. The internship begins at the end of spring semester 2018.

If you are interested, visit https://socialmedia.wsu.edu/ to see the full job description and apply.


Resource Nights – Speaker Series

Aiming to fortify students’ skills needed to succeed in the annual Business Plan Competition and offer support to the local business and entrepreneurial community, the Washington State University Center for Entrepreneurial Studies.

Resource Night Kick-off:
Keys to Success – Diane Fraiman (Voyager Capital)

Todd 268
6–8 PM


Week 2: Getting to work!

This will be a short week, but we will get a lot of work done in our two class sessions.

On Wednesday, I’ll introduce Assignment #1B: Personal Professional Assessment and Vision and we’ll begin working on the assignment in class.

On Friday, we’ll work on the first of many Adobe tutorials. Adobe Spark is an easy-to-use, web-based digital content creation tool you can use to create and share dynamic and visually engaging stories. Which is exactly what you’ll use it for as you develop the stories for your first presentations next week!

Photo source: Pixabay


Amazon Catalyst Workshops

Are you an innovator, inventor, dreamer? Do you notice problems, big and small? Do you love to create solutions? If you answered “Yes”, and you’re ready to tackle a new challenge, then we want to hear from you. You could receive up to $25,000 to make your innovative idea a reality.

If you have an idea or are interested in connecting with a team, attend one of the Application Workshops this week.

Amazon Catalyst Application Workshops 
January 17 & 18
Guided Workshop: 5 – 6 p.m.
Questions and Discussion: 6 – 7 p.m.
Spark 227

For more information about Amazon Catalyst, visit the Amazon Catalyst website.


Advertising in London

Week 1: Welcome!

Welcome to COMSTRAT 381 Creative Media Strategies and Techniques, a course designed to help you apply writing, design, persuasion skills, and critical thinking skills to the practice of advertising and promotion, in a variety of media outlets. This semester we will explore various digital media tools and technologies to study their effective and ethical application in advertising.

What’s in it for you?

You will learn to write and develop creative concepts for marketing and advertising on multiple media platforms including traditional media (print, broadcast, outdoor) and digital media (online advertising, blogs, web content, and social media). When you leave this class you will have a series of written and visual pieces worthy of your portfolio, as well as the confidence to tackle any creative task handed to you. It is my goal to aid in your success and growth as a marketing professional.

Course Setting & Student Expectations

The classroom climate is designed to be relaxed yet organized, fun yet professional.
COMSTRAT 381 is rooted in professional preparedness – giving students the insight, tools, and confidence needed to be successful in an internship experience or junior level position. In the spirit of teaching and training, professional conduct is required at all times. Attendance in COMSTRAT 381 is mandatory.

Where you find information

Most of the course content is housed on this course blog (https://comstrat381.wordpress.com/). The course blog includes lesson overviews, assignment links, instructions and due dates, digital syllabus, course schedule and everything else you will need to be successful as a 381 student.

Announcements will be posted in the course blog and via emails sent to your WSU account to help keep you on track, remind you of critical deadlines and provide you with helpful resources and tips and other information related to the course.

A few other resources:

  • You’ll use Blackboard to turn in your assignments  drop boxes and My Grades so you can stay on top of your progress
  • Access myWSU for the course roster and enrollment status, midterm grades, and final grades.

The COMSTRAT 381 Course Syllabus has more details about the course and expectations for the semester.

Photos source: Negative Space