Premiere Clip


Points: 10 pts
Due date: Nov. 2 at 11:59 p.m.
Resources: Adobe Premiere ClipAdobe Tutorials
Summary: Use Premiere Clip to create a short narrative video.


Overview

premiere-clipAdobe Premiere Clip is an easy-to-use video editing tool for iPhone, iPad, and Android. You can combine video clips and photos on your mobile device into a compelling story, with a soundtrack and visual effects, then share your video with friends.

In this brief assignment, you’ll learn the basics of Premiere Clip then use the tool to shoot and edit a short video. The goal is to gain an understanding of what is possible with this mobile application and provide inspiration for your final project.

At the end of the exercise, you’ll publish a link to your completed video.


Tasks

Download Premiere Clip

First, you’ll need to download the program to your phone.

  1. Go to the Apple or Google app store and search for “Premiere Clip”
  2. Download the app to your phone

Getting to know the interface

Open up Premiere Clip on your phone. Explore the main interface elements.

If you need a more detailed tutorial, you can complete the short tutorial on the Adobe website. Or, just open the application and get started using the following outline.

  1. Create a New Project (Plus icon)
    • Add 2-3 photos or video clips from your your device or cloud storage (Creative Cloud or Dropbox)
  2. Project Type – For now select Automatic.
  3. Add/Adjust Soundtrack
    • Change the soundtrack (Note icon)
    • Change the pace of the soundtrack (Metronome icon)
  4. Reorder Clips (Square icon) – click and drag items in the timeline
  5. Switch to Freeform – Click the Film Strip icon in the top right corner. This switches you to Freeform mode.
  6. Adjust Clips
    • Levels (Iris icon in the bottom left corner) – adjusts exposure, highlights, shadows
    • Audio (video only) – audio on/off, volume, smart volume, fade in/out
    • Speed
  7. Add Clips (Square with plus icon)
  8. Project Settings
    • Looks
    • Fade In/Out
    • Crossfade – between clips
    • Photo Motion
    • Video Bumper
    • Watermark
  9. Share 
    • Publish
    • Share to YouTube
    • Share to Twitter

NOTE: You do not need to turn this completed tutorial project. It is simply to familiarize you with the Adobe Premiere Clip interface. However, you do need to turn in your completed What Adobe Means to Me tutorial project (described below).


Tutorial Project – What Adobe Means to Me

Work with your partner to create a 15-60 second video based on this prompt:

This is what Adobe means to me.

Create your video with Adobe Premiere Clip, using it to combine media you have on your phone, media assets available online, and media you capture with your phone.

Your video should work as a short commercial/testimonial for Adobe, designed to be presented online either as a YouTube pre-roll spot (15-seconds or 30-seconds) or a standalone video (30-seconds or 60-seconds).

Brainstorm ideas using the Framing Process we discussed in class:

  1. Scenario – What is happening?
  2. Setting – Where is this happening?
  3. People – Who are the people?
  4. Point of View – What is their perception? What is ours?
  5. Goals – What are they trying to achieve?
  6. Assumptions – What do they know? What do we know?
  7. Relationships – Conflict? Cooperation?
  8. Outcomes – What ends up happening? What do we learn?

Your final video should meet the six elements from the Commercial Checklist:

  1. How does the brand move the story forward?
  2. What is the emotional response you are eliciting?
  3. How is the story structured?
  4. Are the subjects aware of us?
  5. Are we seeing a demonstration of a product benefit?
  6. How is the story “sharable?”

NOTE: You can use your finished video as one of the required media items for your final project. However, the expectation is that you improve on the draft version of the video you turn in for the tutorial.


Turn it in

Now that you finished your tutorials and created your video, it’s time to publish your work and turn it in on Blackboard.

  1. Open the project you created in Premiere Clip
  2. Select the share icon in the top right corner of the main project window
  3. Select either Publish and Share or Share on YouTube
  4. Select the link icon, which will copy the link to your video

Then, log in to the 381 Blackboard.

  1. Go to the Assignment Dropboxes section, and locate Tutorial 5: Adobe Premiere Clip
  2. Paste the URL to your prototype into the text submission box
  3. Select Submit

Grading Criteria

Your main goal with this task is accuracy and completion. Using elements of a standard Tutorial rubric – you will be graded on content, completion, and conventions. Your instructor is looking for the following criteria:

  • Content: Meets all the criteria for the assignment.
  • Complete and Thorough: All steps of the tutorial are completed in full. Demonstrated ability to understand and follow requirements.
  • Conventions: No misspellings or grammatical errors. The finished tutorial is properly formatted and is correctly turned in to Blackboard.

NEXT LEVEL

Adobe Premiere Clip is an easy tool to get started with, but this tutorial only scratches the surface of what is possible.

If you want to keep experimenting with video, you can keep using Premiere Clip or you can try the new desktop tool from Adobe, Premiere Rush (free 7-day trial)

Time to level up!


Image: Pixabay