Presentation 2: Advertisement Design

Points: 30 pts
Due date: Friday, Feb. 16 in class (file due to Blackboard by 11:50 pm)
Resources: Adobe Spark or Microsoft Powerpoint.
Summary: Design a 2-3 minute concept pitch to present to your client.

Presentation Outline

Prepare a 2-3 minute presentation using the following outline:

  • Audience – demographics, lifestyle, opinions about brand, specific insight
  • Change – what we want them to believe, reason to believe, benefit
  • Creative Concept – emotional basis, visual and creative basis
    • Concept for electronic display
    • Concept for poster
  • How we will measure success
  • Thank you!

You and your partner will present in class using Microsoft Powerpoint or Adobe Spark. Both team members should contribute to the presentation.