Points: 30 pts
Due date: Friday, Feb. 16 in class (file due to Blackboard by 11:50 pm)
Resources: Adobe Spark or Microsoft Powerpoint.
Summary: Design a 2-3 minute concept pitch to present to your client.
Prepare a 2-3 minute presentation using the following outline:
- Audience – demographics, lifestyle, opinions about brand, specific insight
- Change – what we want them to believe, reason to believe, benefit
- Creative Concept – emotional basis, visual and creative basis
- Concept for electronic display
- Concept for poster
- How we will measure success
- Thank you!
You and your partner will present in class using Microsoft Powerpoint or Adobe Spark. Both team members should contribute to the presentation.