Course Schedule – Spring 2019

LESSON 1:
Advertising and the Advertising Profession

Topics, Discussions, and In-Class Activities

WEEKS   TOPICS & DISCUSSIONIN-CLASS ACTIVITES
Week 1:
Jan 7-11
Course Introduction
Introduction: Assignment 1A
Hopes & Fears
Syllabus Review
Personal Values
Week 2:
Jan 14-18
Advertising as a Profession
Introduction: Assignment 1B
Tutorial 1: Adobe Spark >>
Week 3:
Jan 21-25
NO CLASS: Mon, Jan. 21 (MLK Day)
Why Advertise

Jan. 25: In-class Presentations (Assignment 1B)

Readings, Assignments, and Tutorials

ASSIGNMENTPOINTSDUE DATE
Reading (textbook): Chapter 10Jan 14
Interests and Strengths Survey5Jan 14
Tutorial 1: Adobe Spark10Jan 18
Assignment 1A: Written Professional Assessment & Vision25Jan 18
Assignment 1B: Professional Vision Presentation45Jan 25
Participation: In-Class Activities & Attendance (Weeks 1-3)15
TOTAL POINTS: Lesson 1100

~> = Turn in this activity to Blackboard at the end of class.
>> = Turn in this activity to Blackboard by the due date shown.


LESSON 2:
Advertising Design & Brands

Topics, Discussions, and In-Class Activities

WEEKS   TOPICS & DISCUSSIONIN-CLASS ACTIVITES
Week 4:
Jan 28 – Feb 1
Introduction: Lesson 2 and Assignment 2A
Branding – Part 1: What is a Brand?

Tell Me A Brand Story



Week 5:
Feb 4-8
Introduction: Assignment 2B
Branding – Part 2: What is a Brand?
Advertising Design Fundamentals – Part 1
Tutorial 2: Photoshop & Mobile Apps >>

Sharing – Creative Concepts


Week 6:
Feb 11-15
Your Ad Sucks: Effective Critiques
Feb 11 & 13:
In-class Presentations
(Assignment 2B) >>

Readings, Assignments, and Tutorials

ASSIGNMENTPOINTSDUE DATE
Reading (textbook): Chapters 2-50Jan 28
Tutorial 2: Adobe Photoshop10Feb 1
Assignment 2A: Brand Story Video*20Feb 1
Assignment 2B: Brand Concept Pitch*40Feb 15
Participation: In-Class Activities & Attendance (Weeks 4-6)30
TOTAL POINTS: Lesson 2100

~> = Turn in this activity at the end of class.
>> = Turn in this activity to Blackboard by the due date shown.
* – group assignment.


LESSON 3:
Storybuilding

Topics, Discussions, and In-Class Activities

WEEKS   TOPICS & DISCUSSIONIN-CLASS ACTIVITES
Week 7:
Feb 18-22
Introduction: Assignment 3A
Thinking Creatively
Copywriting

Mindful Observation ~>


Week 8:
Feb 25 – Mar 1
Introduction: Assignment 3B
Advertising Model Formats

Tutorial 3: InDesign>>
Week 9:
Mar 4-8
Effective Presentations & Concept PitchesMar 4 & 6:
In-class Presentations
(Assignment 3B) >>

Readings, Assignments, and Tutorials

ASSIGNMENTPOINTSDUE DATE
Reading (textbook): Chapters 6-90Feb 18
Tutorial 3: Adobe InDesign10Mar 1
Assignment 3A: Creative Concept*20Mar 1
Assignment 3B: Creative Concept Pitch*40Mar 8
Participation: In-Class Activities & Attendance (Weeks 7-9)30
TOTAL POINTS: Lesson 3100

~> = Turn in this activity at the end of class
>> = Turn in this activity to Blackboard by the due date
* – group assignment


LESSON 4:
Advertising Across Platforms

Topics, Discussions, and In-Class Activities

WEEKS   TOPICS & DISCUSSIONIN-CLASS ACTIVITES
Week 10:
Mar 18-22
Introduction: Lesson 4 and Assignment 4
Experience Design
Experiencing A Brand ~>
Tutorial #5: Premiere Clip >>
Week 11:
Mar 25-29
Customer EngagementExperience Mapping
Week 12:
Apr 1-4
Effective Presentations – Part 2
Presenting Yourself Professionally (LinkedIn)
Motion Design: Thinking Creatively
Introduction – Update to Professional Vision Assignment
Storyboarding

Week 13:
Apr 8-12
No new topicsCreative Concept Review
Team Work Day
Week 14:
Apr 15-19
No new topicsTeam Check-Ins
Sharing – Professional Vision Update
Team Work Day
Week 15:
Apr 22-26
NO CLASS: April 26In-class Presentations
(Assignment 4C) >>
FINALS WEEKNO CLASSESNO FINAL!

Readings, Assignments, and Tutorials

ASSIGNMENTPOINTSDUE DATE
Reading (textbook): Chapters 10-11
0Mar 18
Assignment 4A: Research & Creative Brief*20Mar 29
Tutorial 5: Adobe Premiere Clip15Apr 12
Assignment 4B: Creative Concept*25Apr 12
Assignment 4C: Final Pitch Presentation & Handouts*70Apr 26
Assignment 5: Reflection and Revisions – Professional Vision30Apr 26
Participation: In-Class Activities & Attendance (Wks. 10-15)35
TOTAL POINTS: Lesson 3200

* – group assignment